I make things useful, usable & enjoyable for today's cross platform experiences.
As a psychologist I am dedicated to understanding how people think, feel and behave. The last five years I have specialized in Human-Computer-Interaction, more commonly known as User Experience. I can help you create the engaging experiences your customers are wishing for. Both in the digital and physical world.
Gather knowledge and data about your product. Understand who the user is. Learn about the user‘s attitudes, goals an behaviour. Analyse competition.
Deep dive to really understand the user‘s needs and problems. Define requirements and hypotheses.
Explore all (im)possible solutions. Sketch & ideate. Design
Build prototypes. Learn from users interacting with them. Validate hypotheses. Uncover interaction problems. Iterate. Focus.
Measure and learn. Look for trends and opportunities. Adapt in order to stay ahead. Keep in touch with (changing) user needs.
Pen & Paper
Both brains and a bit of intuition
Business Model Canvas
User testing .com
Working as a UX Researcher, most of my work has been highly confidential. But feel free to ask me about the type of projects I have worked on or the research methods that I have mastered.
Felix is an award winning... Let‘s cut the crap.
Here is what's important: I enjoy creating useful and usable things. And I‘m pretty good at doing it.
Also I am...
I love what I do. You'll notice.
I keep things lean, so that they are easy to work with.
I prioritize my time and get things done.
I use whatever works. If I hit a wall, I try something new.
I'm as curious as a cat. I enjoy novelty & exploration.
I prefer simplicity. In interfaces and spoken language.
Native Instruments needed research support for testing a new downloading tool.
Together with a multidisciplinary and international team of tech enthusiasts from the Startup Institute Berlin I received a challenge from Berlin Partner, a public-private partnership that supports companies, investors and scientific institutions in Berlin. Our task was to develop a concept to promote the city as a tech hub in the 2024 Olympics Games. There was only one rule: the job had to be done in 60 hours.
Due to limited time and budget we followed a rapid iteration approach using techniques from Lean UX, Design Thinking and Lean Startup.
In 2015 Berlin was given the chance to host the 2024 Olympics. Together with Hamburg, Berlin applied to represent Germany in an international competition for the championship. However, locals did not seem too excited about it: half of the population was against hosting the event. Recently, the Olympic Games have become more and more unpopular, due to it ever-increasing costs and its legacy of white elephants.
The Olympics, however, are still the world's foremost sports competition and a main symbol of human development and friendly competition. Its original values, inspired in ancient Greece, are still there, but how could they be revived?
We found the answer in technology. With the use of smart gadgets, the Games could become a more inclusive and immersive experience at a relatively low budget. We called it the E-lympics. According to our business model, the project could be financed by partners, tickets and merchandising.
Berlin is not hosting the traditional Olympics, but it is the perfect place for the E-lympics. Known as the the tech hub of Europe, it is the headquarter of hundreds of creative startups. With its culture of trial and error, the city is a big beta version, always looking for the next disruption. Why not aim at the world’s most emblematic sport event?
Want to see more? Check out the project website hereClose Project
"WikiHouse is an open source building system. Many designers, collaborating to make it simple for everyone to design, print and assemble beautiful, low-energy homes, customised to their needs."
Together with a friend of mine, Alexis Terree, I am trying to bring WikiHouse to Germany. We support and connect others. Currently we are looking for project partners to build the first WikiHouse in Germany. We would like to do this in cooperation with students from different schools under the theme of "learning by doing".
Want to see more? Check out the global website here.Close Project
In order to create a stunning and supportive user experience, designers and developers need to understand the context of use. How and when do people use (digital) maps? And what for? What information are they looking for when they open a maps application? In this explorative study I set out to investigated these questions.
I used a mix of remote usability testing and ethnographic interviews, to study the information needs and the process of information seeking in mobile map-based search. The approach proofed to be highly successful in generating loads of interesting insights.
I illustrated people’s mobile search behaviour in maps in the form of a two-step process. This helps designers and developers as an easily understandable user journey/heuristic. The findings generated from my research help developers and designers make informed decisions concerning the design of map-based search. In addition this study uncovered insights that were interesting for management level strategy decisions on the future of mobile maps at HERE.
Right now the Jobs To Be Done or Job Story framework can be considered a cutting edge UX methodology for analyzing a products usefulness, features and future roadmap. JTBD are also an useful method for communication between different team members. You can find more information here.
There is a problem though: how do you quickly evaluate if the Job Stories that you and your team have come up with are actually relevant to your users? This is an essential question to ask, because if you are developing features based on wrong assumptions- well let's just say it ain't gonna get you far.
I was tasked with developing a lean framework for testing and validating Job Stories at HERE maps. The validation process had to be fast, easy to understand and communicate and scalable.
I used a combination of interviews and desktop research to define a process for testing and validation. I worked closely with one product team to develop and test my framework. After a few iterations we had a nice process in place which I then introduced to the other product teams.
I derived a fast and easy to use framework for testing and validating Job Stories, that is lean and scalable. The framework makes use of both quantitative and qualitative data as well as some design thinking methods. I also paid close attention to the deliverables, which serve as archive and communication tool.
As part of their commitment to privacy, Mozilla was working on Mozilla Persona, an identity system for the web. You can learn more about Mozilla Persona here. The Identity team wanted to know more about regular users’ feelings about privacy. They had done a small study in the US and were interested in confirming these findings for the European market.
This was a small interview type research project. Mozilla had chosen Facebook as a proxy for this research project, since it has such wide adoption in the United States. Using some stimulus material to get the discussion started, proofed to be very helpful.
I interviewed 8 Facebook users about privacy on Facebook. While 8 users cannot stand in for everyone, I did find some interesting patterns that differed from the US survey and that helped the Identity team take into account cultural differences between the US and Germany while further developing Mozilla Persona.
The Strato UX team wanted to have their HiDrive application for Android evaluated and optimized for mobile use cases.
We started with a competitor analysis including insights from several appstores. The next step was a heuristic evaluation followed by a small scale usability test. Next we evaluated our insights and created a prototype to test our new concept.
Through our mixed approach we gathered lots of insights. Our iterative process resulted in a deeper understanding of some issues that later on helped the mobile team redesign their application.